50 Trips Around the Sun
Trips We Now Celebrate With You
At Grupo Piñero we are celebrating our 50th trip around the sun in 2025. A sun that for five decades has been shining on a family business that has positively impacted thousands of people, communities and destinations. Orbit after orbit, we have been lighting the way for new connections and demonstrating that through joint effort, shared commitment and sustainable vision, anything is possible.
Putting Our Stories Together, You and I
50 Years in 50 Milestones
1975
A tour operator emerges
The turoperation activity begins in Murcia, the founder’s home town.
1986
Setting up shop in Mallorca
The group establishes its headquarters in Palma de Mallorca.
1991
Hoteles Piñero
The hotel activity starts in the Balearic Islands with the Hoteles Piñero brand.
1992
Expansion of Soltour
Branches are opened throughout the whole national territory of Spain and Portugal to start marketing its products.
1995
Opening of the first hotel in the Dominican Republic
The Bahia Escondida Club is born and the first hotel is opened in San Juan, Dominican Republic.
1997
Creation of Solbus
Business dedicated to transporting tourists and employees in the Dominican Republic.
1998
Creation of Embat
Launch of the Embat brand, focused on maritime transportation of clients in the Dominican Republic. The initial focus is on excursions.
1999
Opening of the first hotel in Mexico
Bahia Principe Tulum opens in Akumal, Mexico.
1999
Birth of the Eco-Bahia Foundation
Created in Mexico to develop actions for the environmental conservation of native flora and fauna.
2000
Launch of the TV show “Paraíso”
The series aired on Spanish state television (TVE) and was produced entirely at our Bahia Principe San Juan hotel in the Dominican Republic.
2001
Opening of the first hotel in Tenerife
The Bahia Principe Costa Adeje hotel opens its doors in southern Tenerife. It is the chain’s first resort in Spain.
2006
Start of the hotel expansion that would culminate in 2006.
Opening of several of the chain’s hotels in Punta Cana, Riviera Maya, Samana, Jamaica and Tenerife North.
2006
Creation of the Residential & Golf division
Start of commercial activity for the Bahia Principe Residential & Golf division, which comprises residential complexes and golf courses in the Caribbean.
2007
Opening of the Bahia Principe Grand La Romana hotel
First hotel in this area of the Dominican Republic, located next to its own residential development and golf course.
2008
Creation of the Scubaquatic brand
Business that provides diving experiences for guests staying at Bahia Principe hotels.
2010
Inauguration of the Riviera Maya Golf Club
Designed by Robert Trent Jones II. It’s the Group’s first golf course in Mexico.
2010
Creation of Coming2
Brand dedicated to incoming services for the clients of Soltour, Bahia Principe Hotels & Resorts and other hotels and tour operators.
2013
Launch of Bahia Principe Hotels & Resorts and Bahia Principe Residences & Golf
2013
Opening of the La Romana Golf Club’s Executive Course
The division’ first golf course in the Dominican Republic. Ideal for practicing short game.
2014
Approval of the Corporate Social Responsibility Management System
This marks the consolidation of a strong commitment to sustainability, integrating corporate environmental, social and good governance (ESG) policies.
2015
Bahia Principe Hotel & Resorts celebrates its 20th anniversary with a new brand positioning
Because true luxury means experiencing happiness, we put the spotlight on personalizing the experience to the fullest extent.
2016
Opening of the Bahia Principe Fantasia
The first Fantasia brand hotel in Punta Cana. A new concept in all-inclusive themed hotels, specially created for those who want to live an unforgettable experience during their vacations and discover the magic of being a child again, surrounded by local culture, different legends and lots of surprises…
2016
Launch of Bahia Principe Rewards
Loyalty program of the hotel chain for travel agencies.
2016
Approval of the Environmental, Social and Cultural Policy, and the Goods and Services Policy
Grupo Piñero approved an Environmental, Social and Cultural Policy and a Goods and Services Policy as part of its Corporate Social Responsibility management system.
2016
Implementation of the Integral Waste Management System
An Integrated Management System is approved as part of Grupo Piñero’s circularity axis.
2017
Creation of Turiscar
A company that provides electric vehicles to move within the different areas of the hotels and third-party facilities.
2017
Launch of My Bahia Principe
Launch of the loyalty program for Bahia Principe Hotels & Resorts clients, offering benefits and discounts on stays.
2017
Passing away of Pablo Piñero
The founder of Grupo Piñero passes away in Palma de Mallorca.
2017
Appointment of Encarna Piñero as CEO
Appointment of Encarna Piñero as CEO of the company, a position she holds concurrently with that of Vice President.
2018
Opening of Bahia Principe Fantasia Tenerife
The second hotel of the Fantasia brand opens its doors, ushering in a new vacation concept in Spain for families, where in addition to multiple daytime activities for all ages, first-class nighttime entertainment takes on a special role.
2018
Launch of the Bahia Principe Luxury brand
The launch of the chain’s most exclusive category with 5-star all-inclusive hotels provides an added touch of exclusivity to Bahia Principe’s standard of quality in terms of services and facilities.
2019
Contracting of 100% renewable energy in Spain
86% of Bahia Principe Hotels & Resorts’ hotels in Spain are already powered by renewable energy.
2019
Rebranding of Grupo Piñero
The rebranding of the Grupo Piñero brands is launched with a change in the symbol and the new tagline: “So much to come”.
2019
Creation of the Tulum Country Club and Playa Nueva Romana by Bahia Principe Residences
Own brands for each of the division’s residential complexes located in Mexico and the Dominican Republic.
2019
Launch of the 2019-2023 Integral Coastal Management Plan
A project developed by Grupo Piñero that reflects its social responsibility and sustainability strategy. The project emerged in 2019 with the aim of leveraging the planning and sustainable management of the territory and natural resources of the destinations in which the company operates.
2019
Start of the Bahia Principe Hotels & Resorts digitalization project
Bahia Principe Hotels & Resorts began a digitalization project that included the implementation of free WiFi in all its hotels, digital check-in and registration at all destinations and hotels, and the digitalization of customer files.
2020
Strategic alliance with PGA of America
We have achieved certification from the most important sports organizations in the world of golf.
2020
The golf courses are renamed as PGA Riviera Maya and PGA Ocean’s 4
Our courses in Mexico and the Dominican Republic are renamed as a result of the alliance with PGA.
2021
The “We Are Ecocentric” movement is born
A movement promoted by Grupo Piñero to secure the long-term environmental activity of the Group and its commercial brands.
2021
Creation of Soltour Travel Partners
This brand arises as a strategic response to the transformations of the tourism market and is a hub that was created to offer high value products and services, thus strengthening the agencies’ positioning and success.
2022
Signing of a strategic alliance with BID Invest and Banco Popular Dominicano
A strategic alliance is reached for the inclusive and sustainable economic growth of tourism as a driver of development in the Dominican Republic and Jamaica.
2022
Agreement with Fergus Hoteles
An agreement is signed with Fergus Hoteles for the management of Piñero Hotels.
2022
First PGA Tour Latinoamérica pro tournament at PGA Riviera Maya
The first professional tournament of the PGA Tour Latinoamérica at the PGA Riviera Maya was the Bupa Championship at Tulum, which kicked off the 2024 season of the PGA Tour Americas.
2022
Birth of Emos
Emos is a joint venture dedicated to the marketing and sale of electric vehicles in the tourism sector.
2023
Opening of Cayo Levantado Resort
Located in Samaná Bay, it marks the creation of a new product line, with its own brand and identity. Due to its exclusivity, it didn’t fit well into the existing brands, so it was given a unique and differential personality within the hotel division’s portfolio.
2023
Soltour Travel Partners becomes Travelance
Soltour Travel Partners announced a new stage in its journey: the birth of its new identity, Travelance. Travelance is a travel hub made up of prestigious independent operators that work closely together to meet the needs of travel agencies.
2023
Expansion of the Eco-Bahia Foundation to the Dominican Republic
A new site is set up in the Dominican Republic to safeguard the country’s environmental diversity and continue the work begun in Mexico.
2024
First event of the PGA Tour Americas: the Bupa Championship
The Bupa Championship, one of only two remaining tournaments in the Latin American Swing of the 2025 PGA TOUR Americas season, comes to Mexico City for the first time.
2024
Alliance signed with the Real Madrid Foundation at Tulum Country Club
Grupo Piñero has made its strategic alliance with the Real Madrid Foundation official by signing an agreement with Tulum Country Club, its residential complex in the Riviera Maya.
2024
Strategic agreement with Hyatt to grow and strengthen the positioning of the Bahia Principe Hotels & Resorts brand
Hyatt and Grupo Piñero formalize their strategic alliance, adding the Bahia Principe Hotels & Resorts brand to Hyatt’s All-Inclusive Portfolio.
50 Years in 50 Milestones
A Family With a Lot to Celebrate
Grupo Piñero isn’t the family’s only brand to celebrate its anniversary. Soltour, our inspiration, has shared each and every one of our 50 trips around the sun. For its part, Bahia Principe Hotels & Resorts is celebrating 30 years of driving us to go further.
50 years of leadership in the tourism sector and as stewards of the evolution of the Group’s businesses.
Spain’s most veteran independent tour operator, a main player in the development of our country’s tourist industry, has been a source of inspiration since the first ray of sunshine.
With its energy, it has not only driven the expansion of the hotel business, but also of the entire Group, taking our essence to new horizons.
Brand Architecture
Our World
The places on the planet that are warmed by our sun.
Dominician Republic
Jamaica
México
Spain
Switzerland
Dominician Republic
México
Dominician Republic
México
Dominician Republic
Dominician Republic
Jamaica
México
Spain
Dominician Republic
Jamaica
México
Spain
Dominician Republic
Dominician Republic
Jamaica
México
Dominician Republic
Jamaica
México
Spain
Jamaica
México
Dominician Republic
México
Dominician Republic
Key 50th Anniversary Events
This year is very special because we are not only celebrating five decades of history and success, but also reaffirming our vision and commitment to the future. Through key events, we will be sharing our essence, our achievements and our purpose in the industry.
Kicking Off the Events Marking Grupo Piñero's 50th Anniversary
FITUR 2025
01-22-2025
Grupo Piñero kicks off its 50th anniversary celebrations at the FITUR 2025 trade fair, marking the beginning of a year full of unforgettable moments.
Soltour's Most Special FITUR
FITUR 2025
01-22-2025
Soltour chooses the FITUR trade fair to kick off its 50th anniversary celebrations. This marks the beginning of a series of events celebrating its key role in Spain’s tourism history.
Cada evento será un reflejo de nuestro legado y visión de futuro, creando un impacto positivo y reafirmando nuestra posición en la industria turística.
Our Sun Is Shining Brighter Than Ever
Our purpose as a group is to be a global reference that inspires, awakens and transcends. These are the pillars that, for yet another year, will make our world go round:
Global Transformation and Growth
We are growing through key alliances and responsible models in all our divisions.
Sustainability
We have a positive impact on our surroundings, communities and people.
Strong Financial Outlook
We manage efficiently to ensure long-term stability and growth.
Innovation
We work with strategic partners and leverage technological solutions that reinforce our leadership.
Our sun shines on a future full of hopes & dreams and sustainable growth. Today, Grupo Piñero shines brighter than ever.
Thank You For Being Part Of This Journey
This year we are celebrating our 50 trips around the sun. 50 years seeking to be a global reference that inspires, awakens and transcends. We are commemorating five decades of sharing an energy that has transformed people, communities and destinations.
Half a century of building lasting relationships and forging bonds of trust with our partners, who have played a key role in our journey toward a more sustainable and transformative tourism. We would like to thank all of them: employees, clients, strategic partners and communities that have placed their trust in us, lighting our path.
Every success achieved has been the result of the common effort and commitment of those who have worked passionately to bring our joint vision to life.
Together, we continue to circle the sun, moving towards a future full of enthusiasm, capable of inspiring others and continuing to create shared value.